---
type: "event"
title: "REFRAME 2026, Nov 5-8 | accounting.events"
description: "Nov 5-8, 2026, Loews Coral Gables Hotel. Value-based pricing, advisory transformation, firm positioning. Up to 20 CPE. ~$1,750-$2,500."
resource: "https://accounting.events/events/reframe/"
tags: ["event", "Practice management", "United States", "2026"]
timestamp: "2026-09-03"
---

# REFRAME 2026

REFRAME 2026 runs Nov 5-8, 2026 at Loews Coral Gables Hotel in Coral Gables, with tickets from USD 2,500.

Value-based pricing, advisory transformation, firm positioning. Up to 20 CPE. ~$1,750-$2,500. Hosted by Hector Garcia CPA / Carlos Garcia. Venue: Loews Coral Gables Hotel.

- **When:** Nov 5-8, 2026 (dates published)
- **Where:** Loews Coral Gables Hotel · Coral Gables · United States
- **Organiser:** Carlos M. Garcia Jr. and Hector Garcia, CPA
- **Format:** In person
- **Type:** Practice management
- **CPE:** 20 hours CPE (offered by Advanced Webinars, LLC, Hector Garcia; certificates emailed about two weeks after the conference)
- **Price:** USD 2,500
- **Attendance:** Up to 175, capped by the organiser; 20 tickets remaining as of Aug 30, 2026 (organiser FAQ)
- **Official site:** https://reframeaccounting.com/

## Editions

- 2026: REFRAME 2026, Nov 5-8, 2026 (this page)
- 2027: REFRAME 2027, November 2027 (TBA) (expected) - https://accounting.events/events/reframe-2027/

## Why it matters

REFRAME began in Miami in October 2023 as an accounting conference co-founded by Hector Garcia, CPA and Carlos M. Garcia, Jr., and returns to the Loews Coral Gables Hotel for its fourth annual edition in November 2026, capped at 175 attendees. Unlike CPE-cluster events run by state societies, it is a single-track conference built around one yearly advisory theme, this year Innovative Advisory. Attendees earn 20 CPE hours while hearing keynotes such as David C. Baker and Phil M. Jones on positioning and persuasive communication.

## Who attends

Accounting firm owners and practitioners moving from compliance work into advisory services attend, drawn largely from Hector Garcia's and Carlos Garcia's existing accounting and Exactly What to Say communities.

## Past editions

- 2025: Nov 2-5, 2025; Loews Coral Gables Hotel; Theme: Pricing with Confidence
- 2024: Oct 16-19, 2024; The Diplomat Hotel; Theme: Influential Conversations for Accountants
- 2023: Oct 25-27, 2023; The Colonnade Hotel; Theme: Creative Business Models for Accountants, first REFRAME conference

Source: https://reframeaccounting.com/ (checked 2026-09-03)